GEO Security Risks in Numbers
Percentage of Consumers Using AI Search
According to McKinsey research, approximately 50% of consumers intentionally use AI search. As search entry points shift from traditional search engines to AI, AI responses become a company's "first impression." Traditional SEO strategies alone cannot adequately control visibility and evaluation on AI, creating significant risks.
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Percentage of Consumers Using AI Search
Percentage of Users Who Don't Verify AI Responses
According to Exploding Topics research (reported by Inc), 92% of users do not verify the sources of AI responses. Since users tend to accept AI-generated content as "truth," once misinformation becomes established on the AI side, companies face the risk of long-term damage from evaluations and reputational harm that differ from reality.
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Percentage of Users Who Don't Verify AI Responses
Consumer Spending via AI Search (2028 Forecast)
According to McKinsey forecasts, approximately $750 billion (about ¥112 trillion) in consumer spending is expected to go through AI search by 2028. This indicates that AI is shifting from being merely a search aid to becoming a primary channel for purchase decision-making. Content and evaluations displayed on AI directly impact corporate sales.
¥112 trillion
Consumer Spending via AI Search (2028 Forecast)
Percentage of LLMs That Malfunction Due to Malicious Data Injection
According to Anthropic research, replacing just 1% of training data with malicious samples can enable persistent malfunctions (backdoors) in large-scale models. Even a tiny amount of contaminated information on the web can cause AI responses to be continuously rewritten in ways unfavorable to companies.
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Percentage of LLMs That Malfunction Due to Malicious Data Injection


