GEO Security Risks in Numbers
Percentage of Users Using Generative AI for Information Search
According to Alteryx research, 58% of general users utilize generative AI for information search. As search entry points shift to AI, the content of AI responses becomes a company's "first impression." If misinformation or inaccurate summaries are generated, companies face the risk of not even having an opportunity to correct them.
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Percentage of Users Using Generative AI for Information Search
Percentage of Search Results That Don't Reach Websites
According to Sparktoro research, 58.5% of Google searches result in zero clicks, with responses completed entirely through AI. This means companies are judged in the "pre-site visit" layer, creating a risk that if misinformation appears in AI summaries, brand evaluation will be directly distorted.
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Percentage of Search Results That Don't Reach Websites
Percentage of Users Who Don't Verify AI Responses
According to Exploding Topics research (reported by Inc), 92% of users do not verify the sources of AI responses. Since users tend to accept AI-generated content as "truth," once misinformation becomes established on the AI side, companies face the risk of long-term damage from evaluations and reputational harm that differ from reality.
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Percentage of Users Who Don't Verify AI Responses
Percentage of LLMs That Malfunction Due to Malicious Data Injection
According to Anthropic research, replacing just 1% of training data with malicious samples can enable persistent malfunctions (backdoors) in large-scale models. This demonstrates the risk that even a tiny amount of contaminated information on the web can cause AI responses to be continuously rewritten in ways unfavorable to companies.
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Percentage of LLMs That Malfunction Due to Malicious Data Injection
QYERTLIFT MISSION
Delivering valuable information correctly
in the age of generative AI
AI can only depict the world with the knowledge it has been given.
Therefore, we must design information to be more AI-friendly and protect our companies from attacks that distort malicious cognition.
At this turning point in information acquisition, we must have a new security awareness.
We are creating good and correct things, but they are being distorted. This must not happen.
We at QueryLift are working hard every day to deliver valuable information correctly to everyone.
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